ConvertKit vs MailerLite: Which Grows Your List Faster in 7 Days?
What You’ll Learn
In this comparison, we’ll delve into the strengths and weaknesses of ConvertKit and MailerLite, two leading email marketing platforms. By the end, you’ll have a clear understanding of which tool aligns best with your business needs and can help you grow your subscriber list more effectively.
Quick Comparison Table
| Feature | ConvertKit | MailerLite |
|---|---|---|
| Pricing | Free plan up to 1,000 subscribers; paid plans start at $29/month. | Free plan up to 1,000 subscribers; paid plans start at $10/month. |
| Target Audience | Content creators, bloggers, solopreneurs. | Small to medium-sized businesses, startups. |
| Email Editor | Text-based editor with limited templates. | Drag-and-drop editor with extensive templates. |
| Automation | Advanced visual automation builder with audience tagging and segmentation. | Visual automation builder with basic workflows and triggers. |
| Landing Pages | Over 50 simple landing page templates. | Highly customizable landing page builder with drag-and-drop functionality. |
| Integrations | Integrates with 130+ third-party tools, including creator-focused platforms. | Integrates with over 150 tools, including CRMs and eCommerce platforms. |
Overview of ConvertKit
ConvertKit is a robust email marketing platform tailored for content creators, bloggers, and solopreneurs. It offers advanced automation features and a focus on simplicity.
Pros
– Advanced automation capabilities with a visual workflow builder.
– Seamless integration with over 130 third-party tools.
– Focus on simplicity with text-based emails.
Cons
– Limited design flexibility with a text-based editor.
– Higher starting price point compared to competitors.
Overview of MailerLite
MailerLite is an affordable and user-friendly email marketing solution ideal for small to medium-sized businesses and startups. It emphasizes design flexibility and ease of use.
Pros
– Intuitive drag-and-drop email editor with extensive templates.
– Highly customizable landing page builder with drag-and-drop functionality.
– Affordable pricing with a generous free plan.
Cons
– Basic automation features compared to competitors.
– Limited integrations with creator-focused platforms.
Side-by-Side Breakdown
Pricing Structure
ConvertKit’s paid plans start at $29/month, while MailerLite offers a free plan up to 1,000 subscribers and paid plans starting at $10/month. ([seasalt.ai](https://seasalt.ai/blog/convertkit-vs-mailerlite-2025/?utm_source=openai))
Target Audience
ConvertKit is tailored for content creators, bloggers, and solopreneurs, whereas MailerLite caters to small and medium-sized businesses and startups. ([seasalt.ai](https://seasalt.ai/blog/convertkit-vs-mailerlite-2025/?utm_source=openai))
Email Editor
ConvertKit provides a text-based editor with limited templates, focusing on simplicity. MailerLite offers a drag-and-drop editor with extensive templates, allowing for greater design flexibility. ([websiteplanet.com](https://www.websiteplanet.com/blog/mailerlite-vs-convertkit/?utm_source=openai))
Automation
ConvertKit boasts advanced visual automation capabilities with audience tagging and segmentation. MailerLite offers a visual automation builder with basic workflows and triggers. ([seasalt.ai](https://seasalt.ai/blog/convertkit-vs-mailerlite-2025/?utm_source=openai))
Landing Pages
ConvertKit provides over 50 simple landing page templates, while MailerLite offers a highly customizable landing page builder with drag-and-drop functionality. ([athemes.com](https://athemes.com/reviews/mailerlite-vs-convertkit/?utm_source=openai))
Integrations
ConvertKit integrates with over 130 third-party tools, including creator-focused platforms. MailerLite integrates with over 150 tools, including CRMs and eCommerce platforms. ([emailtooltester.com](https://www.emailtooltester.com/en/blog/mailerlite-vs-convertkit/?utm_source=openai))
Which One Should You Choose?
If you’re a content creator or solopreneur seeking advanced automation and monetization features, ConvertKit may be the better fit. However, if you’re a small to medium-sized business or startup looking for an affordable, user-friendly email marketing solution with design flexibility, MailerLite could be the right choice.
ConvertKit vs MailerLite: The Final Verdict
| Category | ConvertKit | MailerLite |
|---|---|---|
| Best for Beginners | ✔️ | |
| Best for Power Users | ✔️ | |
| Best Value | ✔️ |
Findings and Recap
In summary, both ConvertKit and MailerLite offer unique advantages. Your choice should align with your specific business needs and goals.
Ready to take your email marketing to the next level? Sign up for ConvertKit or Sign up for MailerLite today and start growing your subscriber list!
Related reading: How to Choose the Right Email Marketing Platform for Your Business
AI Image Prompt: A split-screen image showing a content creator using ConvertKit on one side and a small business owner using MailerLite on the other, both working on their laptops in a modern office setting.
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Frequently Asked Questions
What is the main difference between ConvertKit and MailerLite?
ConvertKit is tailored for online creators, offering features like advanced automation and audience segmentation. MailerLite, on the other hand, is designed for small businesses, providing a user-friendly interface with a focus on affordability and ease of use. ([mcstarters.com](https://mcstarters.com/blog/convertkit-vs-mailerlite/?utm_source=openai))
Which platform offers better email design capabilities?
MailerLite provides a drag-and-drop email editor with numerous customizable templates, allowing users to create visually appealing emails without needing advanced design skills. ConvertKit focuses on delivering content in a clean, text-based format, offering limited design options but ensuring mobile-friendly and easy-to-read emails. ([mcstarters.com](https://mcstarters.com/blog/convertkit-vs-mailerlite/?utm_source=openai))
How do the automation features compare between ConvertKit and MailerLite?
ConvertKit excels in advanced automation capabilities, including audience tagging, segmentation, and scoring, with a visual workflow builder for complex sequences. MailerLite offers a visual automation builder with essential features sufficient for most marketing needs, including automated email sequences based on triggers like subscriber actions or specific dates. ([prismreach.ai](https://prismreach.ai/convertkit-vs-mailerlite/?utm_source=openai))
Which platform provides more comprehensive analytics and reporting?
MailerLite offers comprehensive analytics, including open rates, click rates, bounce rates, heatmaps, and interactive maps, providing valuable insights for data-driven marketers. ConvertKit provides basic analytics covering open rates, click rates, and unsubscribes, but lacks advanced metrics such as bounce rates and location-based opens. ([prismreach.ai](https://prismreach.ai/convertkit-vs-mailerlite/?utm_source=openai))
How do the pricing structures of ConvertKit and MailerLite compare?
ConvertKit offers a free plan for up to 1,000 subscribers with unlimited emails but restricted features. Paid plans start at $29/month for the Creator Pro plan, which includes advanced features like automated funnels, integrations, and priority support. MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month, including access to most features. Paid plans start at $15/month for 1,000 subscribers, offering excellent value for money. ([prismreach.ai](https://prismreach.ai/convertkit-vs-mailerlite/?utm_source=openai))
Which platform offers better customer support?
Both platforms offer strong customer support. ConvertKit provides responsive service and a wealth of resources, including tutorials, guides, and a supportive community. MailerLite offers comprehensive support options, including live chat, email support, and a detailed knowledge base with tutorials and guides. ([gocustomer.ai](https://www.gocustomer.ai/blog/mailerlite-vs-convertkit?utm_source=openai))
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Frequently Asked Questions
What is the main difference between ConvertKit and MailerLite?
ConvertKit is tailored for online creators, offering features like advanced automation and segmentation to support content creators. MailerLite, on the other hand, is designed for small businesses, providing a user-friendly interface with a drag-and-drop editor and a variety of customizable templates. ([mcstarters.com](https://mcstarters.com/blog/convertkit-vs-mailerlite/?utm_source=openai))
Which platform offers a better free plan?
ConvertKit’s free plan allows up to 10,000 subscribers with unlimited emails, making it highly generous. MailerLite’s free plan supports up to 1,000 subscribers and 12,000 emails per month, which is also robust for small businesses. ([zapier.com](https://zapier.com/blog/mailerlite-vs-convertkit/?utm_source=openai))
How do the automation capabilities compare between ConvertKit and MailerLite?
ConvertKit offers a powerful visual automation builder with advanced features like audience tagging, segmentation, and lead scoring, suitable for complex workflows. MailerLite provides a straightforward visual automation builder with essential features sufficient for most marketing needs. ([prismreach.ai](https://prismreach.ai/convertkit-vs-mailerlite/?utm_source=openai))
Which platform provides better email design and templates?
MailerLite offers a drag-and-drop email editor with numerous customizable templates, allowing users to create visually appealing emails without advanced design skills. ConvertKit focuses on clean, text-based emails with limited design options, emphasizing simplicity and readability. ([mcstarters.com](https://mcstarters.com/blog/convertkit-vs-mailerlite/?utm_source=openai))
How do the pricing structures of ConvertKit and MailerLite compare?
ConvertKit’s paid plans start at $29/month for 1,000 subscribers, scaling based on subscriber count. MailerLite’s paid plans start at $15/month for 1,000 subscribers, offering excellent value for money, especially for small businesses and startups. ([prismreach.ai](https://prismreach.ai/convertkit-vs-mailerlite/?utm_source=openai))
Which platform offers better customer support?
Both platforms offer robust customer support. ConvertKit provides support through email and a knowledge base, while MailerLite offers 24/7 live chat support and is well-regarded for its responsiveness. ([seasalt.ai](https://seasalt.ai/blog/convertkit-vs-mailerlite-2025/?utm_source=openai))
Can I migrate my existing email list from one platform to the other?
Yes, both platforms support importing subscribers from other email services. MailerLite offers a free migration service for users with over 5,000 subscribers, while ConvertKit provides detailed documentation and assistance for importing subscribers and offers migration assistance for larger accounts. ([prismreach.ai](https://prismreach.ai/mailerlite-vs-convertkit/?utm_source=openai))
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